Tim Hortons & Blue Jackets TV

BlueJackets.nhl.com has a nice release this evening regarding Tim Hortons becoming the lastest company to partner with the Jackets:

COLUMBUS, OHIO – The Columbus Blue Jackets announced today that Tim Hortons is the most recent addition to the hockey club's family of corporate partners. The Canadian company with U.S.-based offices in Dublin, Ohio has agreed to a multi-year partnership that includes traditional signage, in-game promotional opportunities and broadcast inventory. As the Blue Jackets' exclusive coffee and baked goods category partner, Nationwide Arena holds the distinction as the only National Hockey League venue in the U.S. to serve Tim Hortons coffee during games and special events.

Always a good thing to add a new sponsor to the organization as sponorship support is just as important as fan support in this age in professional sports.

Also just saw this over on HFBoards.com - Blue Jackets TV will launch on September 17th. Here is a quick screen shot:




Here is the link if you want to check it out:

http://bluejackets.nhl.tv/team/

Pretty cool stuff. Can't wait to check out the content.

-LTL